Online v/s Newspapers

Why Giving a tribute, obituary or remembrance advertisement in newspapers is not the ideal way to pay your tribute to your loved ones

COMPARISON	NEWSPAPERS	ONLINE
RESPECT – Newspapers are littered around road-side, used for wrapping oily food, thrown in dustbins & people read it in toilets – it is just not the right place to publish the memories of your loved ones. You cannot change people’s habits but you can certainly change the way you give tributes to your loved ones. Give a beautiful and respectful online tribute!
REACH – With The changing trend of people going digital for news and other informations, the reach and readership of newspaper have declined to a great extent. The fall in readership compared to reach is much more because people have access to real time news and informations through online portals and social media and are less dependent on newspaper for current news and informations. Likewise an obituary information or tribute ad is well informed with real time effect through a tribute page. So where do you want to be ?
DURATION – An advertisement in newspaper appears for only 1 day. So chances of your ad being missed by your near and dear ones is very high. On the other hand, an online tribute ad is shown for a minimum of 14 days and the tribute page is created for a lifetime! So everyone can pay their tributes as per their own convenience! Even if they miss the ad, they can still visit the page 24x7x365!
ACTION – After reading a tribute in newspaper, your relatives sitting far away cannot do anything but give you a call back. But through online tributes, everyone can give a personal beautiful tribute to your loved ones by showering flowers, lighting a lamp or candle and sharing beautiful memories in form of messages, photos and videos they have all lived together with your loved one.
COST & SPACE LIMITATION – Newspaper rates are extremely high. A 10×10 sq.cm. ad in 1 city for 1 day will cost anywhere between Rs.20,000 to Rs.60,000/- (depending on city). Whereas, online tribute page rates start at as low as Rs.1,000/- only for a lifetime tribute page with no space limitations – you can add complete biography, life achievements, photo gallery etc.